Critec 360 — logo concepts

The Critec dart becomes the origin of an XYZ move-gizmo — three coloured axes radiate out from its tip.

Three orthogonal orbital paths (X/Y/Z) sweep around the CG mark — evokes a 3-D viewport rotating freely.

Critec mark anchored at the (0,0,0) origin of a CAD viewport. XYZ axes radiate through the mark — the brand IS the datum.

The Critec mark extruded into iso 3-D — a ghosted back copy shifted 30° down-right with subtle extrusion connectors.

A degree-marked surveyor's ring frames the CG. Cardinal callouts (0° / 180° / 270°) read like a theodolite scale.

A single rotational arrow traces the 360° envelope. Subtle movement, instantly readable as 'this thing rotates'.

A field of point-cloud dots radiates from the CG — pure LiDAR. Random dot sizes and opacities mimic real scan returns.

A radar-style beam sweeps over the mark with concentric range rings — the active scan motif you see on every survey UI.

A scan-dot envelope wraps the Critec mark — the brand stays intact, surrounded by an orbital point cloud.

A quadcopter sits above the CG, casting a dotted scan beam down. Reads instantly as drone-driven aerial survey.

The CG mark dressed up like an engineering drawing of itself — extension lines, dim arrows, Ø 360 callout. Pure technical.

The CG mark sits inside a CAD drawing's title block — sheet, scale, rev fields and all. Reads as a deliverable stamp.

Surveyor's red datum crosshair pierces the CG — fixed reference, absolute origin. Loud and confident.

Isometric floor-plan grid behind the mark, with miniature CCTV and network-switch glyphs at the corners — site infra at a glance.

The CG as the hub of a network topology — dashed spokes to outlying nodes. Reads as security & networking infrastructure.

A triangulated wireframe ring orbits the Critec mark — like a freshly imported scan model.

Honeycomb of hex cells radiates from the mark — a nod to Hexagon AB and DroneDeploy's tile-mesh visual language for spatial coverage.

A surveyor's prism reflector sits on a dashed line of sight that passes through the mark's true centre — Leica TPS station-to-target visual.

270° scan fan emanating from the mark with tripod legs reaching out — Faro / Trimble static-station scan diagram.

Four propeller circles haloing the mark in an X-frame, motion-blur arcs implying spin — top-down quadcopter view.

Cartographic north arrow rises from the top of the perceived ring with a faint dashed bezel — site-plan vernacular.

Architectural section line A-A cleaves through the mark, with paired cap-arrows and chainage ticks for cut-and-look.

An isometric wireframe cube fitted around the perceived ring — 3ds Max ViewCube / Fusion 360 navigation gnomon.

Concentric topographic contour lines with a +248m spot height — OS-style relief rendering wrapped around the mark.

Three range rings ripple out at 10 / 20 / 30 m — clean LiDAR pulse diagram tightly concentric to the perceived circle.

CAD bounding box with corner brackets and dimension callouts (360.00 × 360) — engineering drawing dimensioning convention.

Twelve dashed radial spokes plus a faint concentric grid — polar coordinate spider used in radar plots and antenna diagrams.

A pair of cubic Bezier arcs hug the mark with NURBS knot squares marked — parametric CAD curve modelling cue.

Lawn-mower drone flight path in dashed segments with U-turn arcs and waypoint dots — DroneDeploy / Pix4Dcapture mission planner motif.

Alternating-segment graphic scale bar bent into an arc above the mark — site survey scale-bar made decorative.

GD&T datum target circle tangent to the mark, with a feature-control frame leader (⌖ A1) — ASME Y14.5 vocabulary.

Sixteen-point compass rose snug to the mark with cardinal points emphasised — chart / wayfinding vernacular.

Sparse raster pixel cells fade around the mark — orthomosaic / raster tile lineage from the GIS world.

Four corner brackets and tangent reticle ticks frame the mark — drone-camera viewfinder / capture-target overlay.

Camera view frustum projects from a small camera glyph above the mark down through it — drone overhead capture geometry.

Three downward-facing arcs and a downward emission spike — bathymetric / sonar echo-sounder profile motif.

Photogrammetry ground-control-point checker target with leader line and GCP-01 label — UAV photogrammetry workflow icon.

Theodolite reticle: tangent ring, axial cross-hairs and degree readouts at the four cardinals.

Geological strata bands hatch-shaded beneath the mark — civil engineering subsurface-section vernacular.

30-60-90 drafter's set square laid translucent across the mark with rulings on the hypotenuse — analogue drafting nostalgia.

Four propeller blades caught mid-rotation at the corners with motion-blur arcs — DJI Mavic / Skydio quadrotor frame in flight.

Artificial-horizon attitude indicator with a 15° bank pointer and slanted horizon line — Wingtra / fixed-wing turning in to a survey leg.

Lawn-mower survey flight path serpentining across the mark with a leading drone-position dot — DroneDeploy / Pix4D mission planner vernacular.

Three satellites beam dashed signal lines into a precision-lock bracket on the dart tip — Trimble GNSS / RTK-fix moment.

Yaw / pitch / roll rings nested concentrically with pivot notches on each axis — DJI Ronin three-axis stabilizer cradling the mark.

Descending dashed spiral leads into a helipad disc beneath the mark — DJI return-to-home descent from mission to landing zone.

Heading tape, altitude ladder, centre reticle and battery indicator overlay the mark — Mission Planner / FPV racer OSD vocabulary.

Parabolic dashed trajectory rises from a launch pad past the mark with altitude tick-marks and an in-flight drone glyph — Auterion / takeoff-curve metaphor.

Apollonian construction circles framing the C+G mark with R-annotations and 0/90/180/270 degree marks — the geometry is openly declared, after Pentagram MIT Media Lab and Apple's logo construction diagrams.

Survey datum crosshair at the geometric centre with an E0.000 N0.000 ordinate label — the mark positions itself as the (0,0) of a coordinate system.

45° section hatching clipped to the mark's outer ring with a 'SECTION A — A' tag — the architectural drawing convention for cut material applied to the mark itself.

A solid section-cut parallelogram with the C+G silhouette knocked out as negative space — FedEx-arrow thinking applied to a CAD section symbol.

The mark sits in the primary cell of a thin CAD title block with project / date / scale / sheet metadata — the brand declares itself as part of a drawing set.

A single tapered 270° motion arc captures the mark in mid-rotation — one decisive line, BBC iPlayer / motion-derived static frame thinking.